18 Twitter Tools for Marketing

September 28, 2009 by yelena
Filed under Burning Questions, blog

Q: I’ve recently created a Twitter profile for my businesses and posted some tweets. But I’m really confused with all the available Twitter applications. Seems like there are hundreds of them! Which ones should I use?

A: An abundance of Twitter apps is a great social proof of Twitter’s popularity (similar to iPhone apps and Wordpres plugins). And you’re right – things do get very confusing. Some apps are more useful for business while others would turn into time-wasters.

When Twitter is used for business, it becomes more important than ever to organize, schedule, track and analyze your tweets and your followers. The following 18 applications will help you:

TweetLater – Schedule tweets, track keywords, welcome new followers (Warning – do not rely too much on automating your tweets; it makes for a very impersonal experience for your followers)
TwitterContd – Gives you more than 140 characters, upload photos, shorten URLs
Tweepler – Organize your followers
Monitter – Monitor keywords on Twitter
TwitterMass – Enables you to connect and communicate with your target audience
TwitterToolbar – Giving you access to a variety of tools & resources
TwitThis – Add a TwitThis button to your website or blog so visitors can easily tweet about your company
TweetBurner – Track links you share
Trendistic – See the trending topics on Twitter
CoTweet – Platform that aids companies in reaching customers, multiple accounts and users
Twitoria – Reduce Twitter’s clutter by revealing friends that haven’t posted in a while or track down spammers
Twiggit – Updates your Twitter status with your latest Diggs
BubbleTweet – Add a video welcome to your Twitter page
Twitter Gallery – Free Twitter backgrounds and themes
TwitPic – Share photos on Twitter
twtQpon – Enhance your marketing by offering coupons to your followers
TwitterHawk – Targeted marketing that will find people tweeting about a chosen topic and location
TweetBeep – Keep track of conversations that mention you, your products, and your company