3 Reasons Your To-Do List Doesn’t Work

Disclosure – This question was originally asked in the Women for Hire group on LinkedIn.

Q: The to-do list creates an illusion of efficiency, of being “on top” of things. In fact, it seems to do more harm than good. The really important tasks get lost in the list… Continue reading | 2 Comments

How to Build Your Social Media Strategy

Follow a few simple steps, assemble basic social media building blocks, then outsource or delegate. Wait, that last one might not be a good idea after all… Continue reading

Features or Benefits?

Q: What’s the difference between features of my service/product and its benefits to my clients.

A: Lately I’ve read several posts in big-name blogs about the differences between features and benefits. They all pretty much agreed that what customers look for are not so much features, but benefits. The difference between the two, it seems, is the… Continue reading

What Should You Be Tweeting About?

Q: What should I be tweeting about? There seem to be so many rules – something engaging, valuable, funny, interesting, social – that most of the times when it comes to posting actual updates I just draw a blank.

A: The blessing of Twitter – the 140-character limit – can also be a curse. To write succinctly… Continue reading

18 Twitter Tools for Marketing

Q: I’ve recently created a Twitter profile for my businesses and posted some tweets. But I’m really confused with all the available Twitter applications. Seems like there are hundreds of them! Which ones should I use?

A: An abundance of Twitter apps is a great social proof of Twitter’s popularity (similar to iPhone apps and Wordpres plugins). And… Continue reading

19 Reasons to Tweet about Your Business

Q: I keep hearing about all these great benefits of using Twitter for marketing. The gurus says that Twitter marketing is free or very low-cost, but is very effective.  But I simply don’t know what to tweet about my business. I feel like I have nothing worth sharing.

A: A good tweet can not only inform your followers about… Continue reading

Business Letter Salutation

Q: I’m sending an e-mail to a large list of contacts. My contacts are from various walks of life. Any ideas on how I can address it to the entire list without sounding too impersonal?

A: Without knowing more details about your list, it is difficult to suggest particulars. You know… Continue reading

Can I Use Twitter to Boost My Website’s Page Rank?

Q: My website’s page rank is 1. I’ve heard that I can boost it by, among other things, being active on Twitter. I’ve been tweeting daily for a few months now, but see no change to my Google Page Rank. What gives?

A: Sorry for the bad news, but tweeting daily or even several times a day won’t help you raise your site’s page rank. Basically, there are three… Continue reading

Connecting to Competitors on Social Networks

Q: Should I connect to and accept invitations to connect from my competitors? How can I benefit from having a competitor in my social network?

A: There are some very good reasons why you should connect with your competitors on social networks. By connecting to your competitors on LinkedIn, following them on Twitter, and friending them on Facebook, you will know what’s going on in their business and learn… Continue reading

Blog Categories – Is More Really Better?

Q: I am wondering how many categories should I have in my blog? And when I publish a post, should I publish it to one, two or more categories?

A: A blog post, just like any other piece of content on the Net will be viewed by 2 very different types of audiences. One group is the human readers. The other group consists of search

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