Who Throws Away Dry Bouquets, You or Your Client?

Valentine’s Day was one week ago. And by now even the most long-lasting V-day bouquets have wilted. I myself had to toss away some dry roses yesterday. Which got me thinking about customer service and taking care of your client.

I mean, does your work stop after the project is delivered? And when you do work on a project or a task for your client, do you think of the present… Continue reading

Features are NOT Evil

This is a guest post by Tracy Needham of Compelling Communications, LLC

2 Reasons You MUST Include Features in Your Copy
 
I was reading Robert Plank’s Time Management on Crack 2.0 this past weekend and was thrilled to see a comment in the sales page section about remembering to include features in your bullet points.
 
Because features have apparently become the Chucky doll… Continue reading

What Makes Blog a Subscription Magnet

I recently cleaned up my blog subscriptions as part of my Getting Organized challenge. Looking through dozens of blogs made me think what is it that makes me want to come back to some blogs and unsubscribe from others. 

 

Don’t Sign That Subcontract Agreement

If you think client-vendor relationships can get out of hand, then here’s some news for you – subcontractors are in for a special “treat” altogether.

In particular, I’m talking about instances when a client contracts a vendor who, in turn, sub-contracts part or all of the project to a bunch of freelancers. In all likelyhood freelancers in all niches have their horror stories. Well, I’ll be focusing on what… Continue reading

Whom to Follow on Twitter

I recently did a lot of unfollowing on Twitter. Not like I follow a huge number of people to begin with. So then why unfollow at all? Well, at some point I decided, in the interests of sticking to my Twitter time-budget and not staying up all night, to only follow those who are important in my business and marketing efforts.

Who is important? Well, you’ll have your own… Continue reading

Are You a Twitter Spammer?

Let me confess something – back in my TV-viewing days I used to think of all marketers as spammers. Well, a lot of things have changed since then. For one, I don’t even have a TV set in my house any longer. Most importantly, I changed the way I think about marketing and advertisement.

My hubby on… Continue reading

Should You Add Existing Customers to Your Twitter?

A little while ago I read a blog post by @ReferralKey about whether a business should add existing customers and associates to Twitter. This post is short, to the point and I highly recommend reading it. It advises against adding existing business contacts to Twitter because
The reality is that your competitors can view your Twitter account and connect with the same people.
Right after reading… Continue reading

Are You a Spammer?

I don’t know a single person who doesn’t hate spam e-mails. Fortunately, I don’t deal with it all that much ever since I configured a spam filter. Now it works great, maybe even a bit too great so I make it a habit to check my spam folder once every 7-10 days for legitimate e-mails that get misdirected.

So imagine my annoyance today when I found a bunch of… Continue reading

Twitter Tools, Part 3: It’s ALL About Content

Getting followers on Twitter is not that difficult. Plenty of people have this part automated – they will follow you back just because you chose to follow them, even if you don’t post ANY updates.  I get new follower notifications several times a week that come from Twitter users with blank profiles and no updates, but with dozens or even hundreds of followers.

Being followed on Twitter doesn’t mean… Continue reading

Twitter Tools, Part 2: Stay in Touch

One of the main challenges of Twitter is keeping up with a sheer volume of information. I only follow a handful of people (213 as of today), which is not a lot compared to many other Twitterers (or Tweeple?) who may follow thousands and tens of thousands of users.

Even with relatively few people to follow, keeping up with others’ updates can get overwhelming. It’s like being at a… Continue reading

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