Business Blog ROI

People want to know what the Blog Return on Investment will be for a business blog before they begin. Asking that is no different than asking what a website ROI will be. Everyone is different.

A better way to look at Blogging Financial Return is to work backward. Begin with the outcome you want. And when we say outcome, we mean financial outcome – not traffic.

For example, you may want to spend $500 on you business blog. That is just a made up number taking into account hosting and writing. You may want to generate $15,000 in sales on that $500 per month budget. That is a nice ROI and very possible in some cases. To know if this is a realistic projection, you have to look at your product and your close rate.

Here are some questions to ask:

• How many people are out looking for our product or service on a daily basis IN OUR MARKET?
• What is the lifetime value of an average new customer?
• How many of my products do I need to sell to make this return?
• What specific goals do I need to meet by when?
• How many leads do I need for client acquisition to meet the sales numbers?

Your small business blog ROI has nothing to do with having a blog. It has everything to do with crafting a Blog Lead Generation engine that makes sense with your business model and can generate better client acquisition outcomes that lead to strong ROI from the web. Reverse engineer the outcome you want to see if business blogging makes sense.

Don’t fall into the trap of thinking about a blog in a traditional way. Your purpose of blogging is whatever you make of it and Lead Generation should be one of your main purposes – if not your only blog purpose. Treat your blog just like you would treat any other marketing expenditure. Measure your investment of time, money and track it against your return.

And do not just track the value of sales.

• What is the value you place on one more newsletter subscriber?
• What is the value you place on an RSS feed subscriber?
• What value do you assign to your domain name as it gets linked to and builds its credibility on the web?

All these kinds of value can pertain to your total return on investment.

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