6 Reasons Your Business Will Benefit from a Webinar

September 10, 2009 by yelena
Filed under Great Courses, blog

Have you considered adding webinars to your marketing plan? Yes, everyone is doing it, but that’s not why you should too. The real reason why you should offer webinars is that great webinars bring great results.

Let’s be more specific here. Webinars will help you to

Speak to a lot of people at once – if you ever get to do a 10-minute presentation at a networking group, you know that even on the best of days you are speaking to only about 30 or so people. Webinars give you a chance to sell your products and services to a much larger audience.
Speak to people who WANT to learn more about what YOU have to say – unlike the good old networking groups, where attendance is based largely on being able to pitch one’s own elevator speech, people who come to a webinar are there with only one goal in mind – to learn from you.
Shorten sales cycles – with proper planning, you will be able to convert many of the webinar listeners into clients minutes after the event is over. Compare it to weeks or even months of follow-ups required with other strategies.
Make your message hard to ignore – even though about half of those who sign up for a webinar won’t attend (that’s 50% attendance rate), it’s still better than single-digit open rates for e-mail and newsletter campaigns. It’s too easy to ignore an e-mail by deleting it or simply filing away “for later”. Webinars, on the other hand, are live events. Your audience knows that if they don’t attend, they won’t have another opportunity to hear what you have to say.
Supply lots of high-quality content - if you record and then trascribe your webinar, you will be able to turn it into a series of articles, blog posts, a presentation or even a give-away report for your website.
Build your reputation – once you start hosting webinars, others will be more likely to regard you as an expert in your niche and will seek your help.

Of course, hosting a webinar is not a simple task, especially if you have never done this before. One of the options is to outsource much of the organizing and promoting to a virtual assistant specializing in virtual events.

But what if you don’t have the budget for a virtual assistant? In this case, you might consider doing some or all the prep work yourself, D.I.Y-style.

Of course, if you are completely new to virtual events, you will have much learning to do. Fortunately, here’s a great and very cost-effective solution for the D.I.Y. entrepreneurs – a Virtual Event Specialist course from VAClassroom. As graduate of their Internet Marketing VA certification program, I can attest to the depth and quality of their training courses.

But here’s the real reason why this upcoming course is a great option. It is designed for virtual assistants, the people who will actually handle all the nitty-gritty technical details of each virtual event. Other resources out there simply don’t provide the same hands-on learning since they assume that as an entrepreneur you will choose to outsource some of the work.

So, here’s the scoop – on September 16th, VAClassroom will be hosting a webinar with Craig Cannings and Virtual Event Expert, Michelle Schoen, titled

“Building a Profitable Niche as a Virtual Event Specialist (Even in a Down Economy)!”

From what Craig told me, he and Michelle will be exploring the cruical skills required to effectively deliver Virtual Event set-up and Management. And they will be sharing some exciting news on their upcoming training program: The Virtual Event Specialist Certification.

Knowing Craig, I venture a guess that there will be something extra special available only to webinar attendees. So, go ahead and click on the link below to watch a short video and then sign up to receive some special bonus info, including more details on the upcoming event on September 16th!

Click Here to Watch the Video

Technorati Tags: webinar, teleseminar, how to organize webinar, Internet Marketing, do-it-yourself marketing