5 Time-Saving Twitter Tools For Busy Business Owners

January 25, 2010 by yelena  
Filed under Organized Business, blog

Lately I’ve been doing a lot of Twitter-related work, helping out some very busy business owners to organize and manage their Twitter accounts. Which, ironically, left me with very little time or energy to keep up my own tweeting - a typical case of “shoemaker’s children”.

Dealing with a social network notorious for sucking up all the free (as well as not-so-free) time while in a terrible time-crunch made me appreciate some of the fantastic Twitter tools… Continue reading | 2 Comments

Should I Automate Social Media

January 18, 2010 by yelena  
Filed under blog, social media strategy

If you already have social networking profiles, including LinkedIn, Facebook, Twitter, FriendFeed, etc. then you know that you need a lot of time to maintain all this virtual “real estate”. You also know that as a small business owner you are already pretty much maxed out. Fortunately, automation comes to the rescue!

But wait, aren’t you supposed to be 100% authentic and automation is the opposite of that? Wouldn’t automating some… Continue reading

Pros and Cons of Business Networking

January 11, 2010 by yelena  
Filed under Organized Business, blog

One of my goals this year is to attend 4 real-world face-to-face networking events each month. Why bother with offline networking at all? After all, several virtual assistants I spoke with told me they do all their marketing and networking strictly online.

Face-to-face Networking Builds Trust

My personal experience with online-only networking is a mixed bag. I met all my past and present clients online. The problem is that some of my… Continue reading

New Year Resolutions, Not Again!

January 5, 2010 by yelena  
Filed under blog, social media strategy

A few weeks ago I stumbled on a great little blog and immediately subscribed to it. There were two things I loved about it. One was the level of transparency and unpretensiousness @earningathome established from her very first post.

But what really got me hooked on subscribing and reading all the updates (and some of the archives) is the goal-setting and goal-tracking that are at the core of this blog… Continue reading