What Makes Blog a Subscription Magnet
November 30, 2009 by yelena
Filed under Articles, Building Better Blog, blog
I recently cleaned up my blog subscriptions as part of my Getting Organized challenge. Looking through dozens of blogs made me think what is it that makes me want to come back to some blogs and unsubscribe from others.
Book Review – Small Is the New Big – Part 3
Final thoughts about Seth Godin’s Small Is the New Big.
Relax… – turns out, personal freedom, including work-life balance, is one of the top 5 reasons people start their own businesses (here’s another “Been there, made that mistake” T-shirt for my collection). So we’re all looking for something less than 40-50-60 hours a week. Turns out, owning a business is not it. Wait a second though… Let’s… Continue reading
Don’t Sign That Subcontract Agreement
November 23, 2009 by yelena
Filed under Articles, My BIG Mistakes, blog
If you think client-vendor relationships can get out of hand, then here’s some news for you – subcontractors are in for a special “treat” altogether.
In particular, I’m talking about instances when a client contracts a vendor who, in turn, sub-contracts part or all of the project to a bunch of freelancers. In all likelyhood freelancers in all niches have their horror stories. Well, I’ll be focusing on what… Continue reading
Book Review – Small Is the New Big – Part 2
Continuing reading Seth Godin’s Small Is the New Big.
Guillotine or Rack – something just happened to me – I recently completed a long-term project for a client. Now, the work, while it lasted, wasn’t very inspiring or even challenging. But it seemed safe in its predictability. I knew that it did nothing to help me achieve my long-term or even mid-range goals. And it didn’t bother me nearly… Continue reading
3 Reasons Your To-Do List Doesn’t Work
November 16, 2009 by yelena
Filed under Burning Questions, blog
Disclosure – This question was originally asked in the Women for Hire group on LinkedIn.
Q: The to-do list creates an illusion of efficiency, of being “on top” of things. In fact, it seems to do more harm than good. The really important tasks get lost in the list… Continue reading | 2 Comments
Book Review – Small Is the New Big – Part 1
I’m reading Seth Godin’s Small Is the New Big. It wasn’t something I planned on reading. Still, a few days ago I was approached by a client who asked to write a web copy for new site.
One of the things I ask all my clients to do is to list 3-5 of their competitors. The thing that I see over and over, and this client was… Continue reading
How to Build Your Social Media Strategy
November 9, 2009 by yelena
Filed under Burning Questions, blog
Follow a few simple steps, assemble basic social media building blocks, then outsource or delegate. Wait, that last one might not be a good idea after all… Continue reading | 1 Comment
Features or Benefits?
November 5, 2009 by yelena
Filed under Burning Questions, blog
Q: What’s the difference between features of my service/product and its benefits to my clients.
A: Lately I’ve read several posts in big-name blogs about the differences between features and benefits. They all pretty much agreed that what customers look for are not so much features, but benefits. The difference between the two, it seems, is the… Continue reading
Am I the Only One Reading This Blog
November 2, 2009 by yelena
Filed under Building Better Blog, blog
Am I here alone? Does anyone bother reading this?
If you write a blog that doesn’t seem to be getting much action, you probably ask yourself these questions quite often. Do you care to find out
