Get a Blueprint for Your Business Blog

I wouldn’t be the first to say that one can learn much more from failures than from successes. When I started my first business blog, I failed pretty miserably at it, but learned a few good lessons. Some were strategic, some – tactical, and others – operational (yes, it was a bit of everything).

One of the tactical mistakes was relying 100% on spontaniety when writing blog… Continue reading

18 Twitter Tools for Marketing

Q: I’ve recently created a Twitter profile for my businesses and posted some tweets. But I’m really confused with all the available Twitter applications. Seems like there are hundreds of them! Which ones should I use?

A: An abundance of Twitter apps is a great social proof of Twitter’s popularity (similar to iPhone apps and Wordpres plugins). And… Continue reading

Best for Last – September 25, 2009

Every week I read a lot of stuff online – blogs, articles, reviews, etc. I see my share of the good, the bad and occassionally even the ugly. But oh so often I come across something so great that I want to share it with everyone I know.

This week I… Continue reading

Are You a Twitter Spammer?

Let me confess something – back in my TV-viewing days I used to think of all marketers as spammers. Well, a lot of things have changed since then. For one, I don’t even have a TV set in my house any longer. Most importantly, I changed the way I think about marketing and advertisement.

My hubby on… Continue reading

Should You Add Existing Customers to Your Twitter?

A little while ago I read a blog post by @ReferralKey about whether a business should add existing customers and associates to Twitter. This post is short, to the point and I highly recommend reading it. It advises against adding existing business contacts to Twitter because
The reality is that your competitors can view your Twitter account and connect with the same people.
Right after reading… Continue reading

10 Signs You Need a Virtual Assistant

It is time to look into hiring Virtual Assistant if you

1. Feel overwhelmed, spread too thin, and overworked in your business;
2. Missed an important networking event because you had to update your shopping cart;
3. Spend more time e-mailing your affiliates (or your web designer) than talking

19 Reasons to Tweet about Your Business

Q: I keep hearing about all these great benefits of using Twitter for marketing. The gurus says that Twitter marketing is free or very low-cost, but is very effective.  But I simply don’t know what to tweet about my business. I feel like I have nothing worth sharing.

A: A good tweet can not only inform your followers about… Continue reading

Business Letter Salutation

Q: I’m sending an e-mail to a large list of contacts. My contacts are from various walks of life. Any ideas on how I can address it to the entire list without sounding too impersonal?

A: Without knowing more details about your list, it is difficult to suggest particulars. You know… Continue reading

Best for Last – September 11, 2009

Every week I read a lot of stuff online – blogs, articles, reviews, etc. I see my share of the good, the bad and occassionally even the ugly. But oh so often I come across something so great that I want to share it with everyone I know.

This week I read… Continue reading

6 Reasons Your Business Will Benefit from a Webinar

Have you considered adding webinars to your marketing plan? Yes, everyone is doing it, but that’s not why you should too. The real reason why you should offer webinars is that great webinars bring great results.

Let’s be more specific here. Webinars will help you to

• Speak to a lot

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