In Tough Economy Keep Marketing, but Shift Focus
When business is down and clients are hard to come by, the ONLY way to keep a business going is through more marketing.
About a year ago, still a Project Manager at a small company, I was chatting with a co-worker. The subject was slow-down in the amount of business our company was getting. We speculated idly how long would it take before layoffs and who would go first and who – last… Continue reading
6 Ways to Use Twitter
February 23, 2009 by yelena
Filed under Burning Questions, blog
Q: I have a hard time coming up with a way to use Twitter in my business.
A: If you or are wondering how to use Twitter, here’s a handy slide from Fallon on 6 uses of Twitter for businesses:
- Megaphone
- Echo Chamber
- Listening Device
- The Truman Show
- Answer Desk
- Direct Line
My least favorite would be a megaphone… Continue reading
Why Businesses Shy Away From Social Media
February 16, 2009 by yelena
Filed under Burning Questions, blog
Q: I use Facebook and Twitter to keep up with friends and family. But I’m not sure how and why I should be using these networks for my business.
A: Seems like most Internet users nowadays a familiar with and engage in some social media interactions. Most of my friends, for example, are avid Facebook users, subscribe to a few blogs, and use forums for everything from finding product… Continue reading
